Year End Letter from the CEO

To Our Valued Popcorn Palace Customers:

First, I would like to thank you for making 2010 a prosperous year full of memorable moments. Popcorn Palace was able to assist countless organizations around the nation with their fundraising needs and in total, over $2.5 million was raised for a variety of causes. I feel very fortunate to have witnessed both the dedication of the fundraising participants and the kindness of those willing to support such deserving organizations.

In order to provide our customers with a premium product and exceptional customer service, Popcorn Palace has made great strides to continually improve and advance. In this regard, 2010 proved to be a year of big changes for us. Our first major enhancement was the implementation of two brand new fundraising forms, which were designed to better serve our fundraising participants and their customers. We based these changes on customer feedback and requests, something we take very seriously. The forms featured brand new flavors, new gourmet gifts and pricing designed to help our customers receive maximum profits. In addition, a new fundraising program was introduced this year to serve those who are looking for a way to make profits without using order forms. Our Carrying Cases launched right before the Holiday Season and have become a popular alternative to our famous Order Form program.

The biggest change that occurred in 2010 was the launch of our new website in October. Completely revamped, our website is designed to be more user friendly, with convenient navigation and a simplified shopping process. It is a work in progress that we will continue to modify until we believe it is perfect for our customers. Look for upcoming announcements that will explain many of the improvements we are making to the site, including changes to our fundraising page, checkout process and overall browsing. You can expect a website that has our customers in mind every step of the way. I am excited to see the changes that will take place, and I hope that you are there for the journey.

We look forward to working with and hearing from you in 2011.

All the Best,

Timothy J. Heitmann